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https://i.vimeocdn.com/video/1985755706-ac23e0244f83a6c9b8a4c414b73a75f4c34e304988870b1f99033c939856201d-d

Join the movement

What impact has the palisades fire had on beaches and oceans?

What impact has the palisades fire had on beaches and oceans? What impact has the palisades fire had on beaches and oceans? What impact has the palisades fire had on beaches and oceans?
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Our Mission

The Coastal Alliance is a nonprofit organization dedicated to protecting and restoring marine ecosystems through science-driven advocacy, community engagement, and grassroots organizing. Our mission is to safeguard coastal environments, address pollution threats, and promote sustainable practices to ensure the long-term health of our oceans and marine life.


Our Vision

Our History

Our Vision

Protecting the Coast. 


We protect marine ecosystems through science, community action, and bold advocacy to safeguard our coastlines and the life they sustain.

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OUR FOCUS

Our History

Our Vision

Defending the Ocean.


We unite science, grassroots organizing, and a deep love for the ocean to restore marine ecosystems and demand accountability. 

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Our History

Our History

Our History

Born from the Ash.


Our community came together to confront the environmental damage left behind from the Palisades and Eaton Fires. What began as independent testing and beach advocacy quickly evolved into a movement to defend the coast.

Help Our Cause

Your support and contributions will enable us to meet our goals and improve conditions. Your generous donation will fund our mission.

Pay with PayPal or a debit/credit card

YOGA BEACH CLEAN-UP JUNE 22

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Storm Drain Pollution

Bay Restoration & Biodiversity

Bay Restoration & Biodiversity

We address contamination entering the ocean through storm drains.


Through the implementation of LA County’s Measure W—the Safe, Clean Water Program—we advocate for better use of stormwater funds to prioritize coastal protection, improve water quality, and prevent pollution from reaching our beaches and marine habitats.

Learn More

Bay Restoration & Biodiversity

Bay Restoration & Biodiversity

Bay Restoration & Biodiversity

Why We Exist


We build powerful alliances across science, policy, and community to restore coastal bays and protect biodiversity. 


From wetlands to kelp forests, we work to heal damaged habitats, safeguard endangered species, and strengthen regional collaboration for long-term ecosystem resilience.

Read More

Coastal Alliance Building

Bay Restoration & Biodiversity

Coastal Alliance Building

Our strength is in unity. 


We’re building a coalition of scientists, advocates, community leaders, and everyday ocean defenders to protect California’s coast. 


Together, we amplify local efforts, share resources, and drive collective action for lasting environmental change.

We want you to join us.

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the disaster after the disaster

Sign the petition

Sign the petition

Sign the petition

Instead of implementing a rapid-response containment and cleanup plan, officials have failed to prevent contaminated debris from washing into the ocean with every high tide. Without proper removal, wildfire ash and hazardous materials are continuously reintroduced into the marine environment, increasing the long-term damage to our beaches and wildlife.

Sign Petition

Donate

Sign the petition

Sign the petition

Fighting toxic beach contamination takes more than signatures—it takes resources.


Your donation helps us fund independent testing, organize community cleanups, and hold government agencies accountable. Every dollar goes toward safeguarding public health and preserving the coastline for future generations.

Donate

Volunteer

Sign the petition

Volunteer

Join the Movement. Volunteer with Us.


We need passionate, dedicated people to help monitor beaches, support cleanups, and advocate for coastal safety. Whether you have an hour or a weekend, your time can make a real difference.


From collecting samples to spreading awareness, your voice and effort matter.

Join Now

Defending Our Beaches

In the News

WHEN WILL THE WATER BE SAFE TO SURF?

Every individual has to assess the risks for themselves.

If you see debris or visible ash in the water, stay at least 150 yards away.  Between Santa Monica (Montana North) and Malibu, we strongly advise erring on the side of caution, especially for families with young children or anyone who is immunocompromised. 

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Our Community

Join Us Today

Upcoming Events

Upcoming Events

Become a part of our community and enjoy the benefits of community. Connect with like-minded individuals and participate in our events and activities.

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Upcoming Events

Upcoming Events

Upcoming Events

Stay informed about our upcoming events and activities. Things are moving quick and your voice MATTERS!  Next Step and How to Take Action!

View Events

Connect with Us & See whats new on Instagram

Our Team

Ashley Oelsen

Stephanie Inouye

Ashley Oelsen

Ashley Oelsen is a conservation biologist with a degree in Earth and Environmental Science from the University of Pennsylvania. She has conducted global fieldwork on chimpanzees in Tanzania and orangutans in Borneo and Sumatra. 


Ashley served as Chair of Santa Monica's Clean Oceans and Beaches Measure V Oversight Committee and currently se

Ashley Oelsen is a conservation biologist with a degree in Earth and Environmental Science from the University of Pennsylvania. She has conducted global fieldwork on chimpanzees in Tanzania and orangutans in Borneo and Sumatra. 


Ashley served as Chair of Santa Monica's Clean Oceans and Beaches Measure V Oversight Committee and currently serves as a Commissioner on the Environmental Justice, Sustainability, and Environment Commission. She has lobbied Congress on environmental policy and worked with the U.S. Fish and Wildlife Service as a Directorate Fellow. 


As the Founder of California Coastal Alliance, Ashley leads efforts to protect marine ecosystems from post-wildfire pollution through citizen science, policy advocacy, and public education.

Carolyn Day

Stephanie Inouye

Ashley Oelsen

Carolyn Day is a lifelong ocean advocate, regenerative agriculture leader, and founder of Growing Hope Gardens, an urban farming nonprofit serving over 3,200 low-income residents across Los Angeles County. This summer, she will represent Canada at the World Surfing Championships in El Salvador, bringing her environmental values to the glo

Carolyn Day is a lifelong ocean advocate, regenerative agriculture leader, and founder of Growing Hope Gardens, an urban farming nonprofit serving over 3,200 low-income residents across Los Angeles County. This summer, she will represent Canada at the World Surfing Championships in El Salvador, bringing her environmental values to the global stage.


Rooted in environmental justice and food sovereignty, Carolyn uses community farming to advance climate resilience, ecological literacy, and neighborhood empowerment. Her nonprofit nourishes families while fostering healing and awareness through hands-on education. A surfer, former stuntwoman, and circus performer, Carolyn brings fearless creativity to everything she does—planting seeds in South LA, restoring habitats, or paddling out for her country.

Stephanie Inouye

Stephanie Inouye

Stephanie Inouye

Stephanie is a Santa Monica-based surfer, community organizer, and founder of the Santa Monica Helping Hub, a grassroots nonprofit supporting neighborhoods affected by crises, including the 2025 wildfires in Pacific Palisades, Malibu, and Altadena. She established a relief center at 1207 14th Street, mobilizing volunteers across Santa Mon

Stephanie is a Santa Monica-based surfer, community organizer, and founder of the Santa Monica Helping Hub, a grassroots nonprofit supporting neighborhoods affected by crises, including the 2025 wildfires in Pacific Palisades, Malibu, and Altadena. She established a relief center at 1207 14th Street, mobilizing volunteers across Santa Monica, Venice, and Malibu to distribute essential supplies. Co-founder of the Santa Monica Surf Association, Stephanie also united local surfers and residents to aid their neighbors. Her bravery was formally recognized by the Santa Monica City Council after rescuing an elderly neighbor from a fire in 2024. With over 25 years in the film industry, Stephanie embodies creativity, courage, and community spirit.

JB Letchinger

Stephanie Inouye

Stephanie Inouye

JB is a director, producer, and cinematographer leading JBL Films, a Los Angeles-based boutique production company. Known for compelling visual storytelling, JB has contributed content across documentary, corporate, commercial, feature, and television formats, including dozens of PBS specials - some garnering Emmy nominations. Working wit

JB is a director, producer, and cinematographer leading JBL Films, a Los Angeles-based boutique production company. Known for compelling visual storytelling, JB has contributed content across documentary, corporate, commercial, feature, and television formats, including dozens of PBS specials - some garnering Emmy nominations. Working with foundations and nonprofits for decades, JB has produced and directed dozens of promotional films including eight PRSA PRISM award-winners. Drawn to California Coastal Alliance by a connection to environmental causes, waterways and beaches, JB leverages his filmmaking expertise to create powerful visual narratives that elevate citizen science, drive public engagement, and inspire action to protect California's coastline.

Alix Gucovsky

Elizabeth Baum

Alix Gucovsky

Alix is a seasoned policy advisor, environmental advocate, and Vice President of the Venice Surfing Association. A lifelong surfer and dedicated Venice local, she champions clean beach access, coastal ecosystem protection, and the preservation of Venice’s cultural heritage. With extensive grassroots experience, Alix leads public awareness

Alix is a seasoned policy advisor, environmental advocate, and Vice President of the Venice Surfing Association. A lifelong surfer and dedicated Venice local, she champions clean beach access, coastal ecosystem protection, and the preservation of Venice’s cultural heritage. With extensive grassroots experience, Alix leads public awareness and environmental justice campaigns. 


At California Coastal Alliance, she directs outreach strategies, empowering communities to act against coastal threats. Through her work with VSA, organizing surf competitions, beach cleanups, and educational events, Alix unites surfing, sustainability, and civic activism.

Angie Rutan

Elizabeth Baum

Alix Gucovsky

Angie is a beloved surf and yoga instructor based in Santa Monica, known for her calm energy, deep ocean knowledge, and commitment to helping people connect with nature and themselves. With over a decade of experience teaching all levels, Angie brings a grounded, intuitive approach to both surf and yoga sessions. Whether she’s guiding sun

Angie is a beloved surf and yoga instructor based in Santa Monica, known for her calm energy, deep ocean knowledge, and commitment to helping people connect with nature and themselves. With over a decade of experience teaching all levels, Angie brings a grounded, intuitive approach to both surf and yoga sessions. Whether she’s guiding sunrise flows on the sand or coaching new surfers through their first wave, Angie fosters confidence, mindfulness, and joy in every session.

Elizabeth Baum

Elizabeth Baum

Elizabeth Baum

Elizabeth is strategic communications professional specializing in public relations and digital marketing for nonprofits, sustainable brands, and environmental media. Her passion for planetary health began at Syracuse University, where she studied advertising and environmental systems. 


Over the past decade, Elizabeth has advanced solution

Elizabeth is strategic communications professional specializing in public relations and digital marketing for nonprofits, sustainable brands, and environmental media. Her passion for planetary health began at Syracuse University, where she studied advertising and environmental systems. 


Over the past decade, Elizabeth has advanced solutions in regenerative agriculture, conservation genomics, geothermal energy, and carbon dioxide removal. Committed to decarbonizing the built environment, protecting biodiversity, and uplifting Indigenous knowledge, she joined California Coastal Alliance to demand accountability and action on post-wildfire coastal contamination.

Natalie Hart

Elizabeth Baum

Elizabeth Baum


Natalie is a veteran casting director with over 25 years in film, television, and theater, known for standout projects like High School Musical and Heroes. Natalie brings the same tenacity and creative drive required in Hollywood to her environmental advocacy. As a proud supporter of California Coastal Alliance, Natalie uses her voice, g


Natalie is a veteran casting director with over 25 years in film, television, and theater, known for standout projects like High School Musical and Heroes. Natalie brings the same tenacity and creative drive required in Hollywood to her environmental advocacy. As a proud supporter of California Coastal Alliance, Natalie uses her voice, grit, and experience to champion coastal protection and community action.

Alliance Partners

SM Helping Hub

Venice Surfing Association (VSA)

It's Bigger Than Us

It's Bigger Than Us

Venice Surfing Association (VSA)

It's Bigger Than Us

Venice Surfing Association (VSA)

Venice Surfing Association (VSA)

Venice Surfing Association (VSA)

Venice Neighborhood Council

Venice Surfing Association (VSA)

Venice Surfing Association (VSA)

LA Strong Foundation

Santa Monica Bay Audubon Society

Santa Monica Bay Audubon Society

Santa Monica Bay Audubon Society

Santa Monica Bay Audubon Society

Santa Monica Bay Audubon Society

Sustainable Joy

Santa Monica Bay Audubon Society

Queen of the Point

Queen of the Point

Santa Monica Bay Audubon Society

Queen of the Point

Venice Helping Hub

Growing Hope Gardens

Venice Helping Hub

Eco By Ry

Growing Hope Gardens

Venice Helping Hub

Growing Hope Gardens

Growing Hope Gardens

Growing Hope Gardens

Surf Cats

Growing Hope Gardens

Growing Hope Gardens

JBL Films

Santa Monica Surfing Association (SMSA)

Santa Monica Surfing Association (SMSA)

Santa Monica Surfing Association (SMSA)

Santa Monica Surfing Association (SMSA)

Santa Monica Surfing Association (SMSA)

OpenClosit

Santa Monica Surfing Association (SMSA)

Pacifica Surf Team

Pacifica Surf Team

Santa Monica Surfing Association (SMSA)

Pacifica Surf Team

Creative Visions

Santa Monica Studios

Creative Visions

Surf & Serve

Santa Monica Studios

Creative Visions

Santa Monica Studios

Santa Monica Studios

Santa Monica Studios

Kids in the House

Santa Monica Studios

Santa Monica Studios

Aqua Surf

Iris Nutra

Iris Nutra

Iris Nutra

Iris Nutra

Iris Nutra

Help4Pets

Iris Nutra

Help4Pets

BEAUTYCON

Iris Nutra

Help4Pets

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